That sense of homeliness and human touch is crucial to Lucy’s vision. All of Lucy’s handbags, totes and accessories are of a very high quality and made by hand to a rigorous standard, which gives them a durability and timelessness, and also lends a sense of carrying with you a good friend, and this human connection correlates with the way in which Lucy markets the brand, too.
Pop-Up shops and events are a great thing for me. Social Media is crucial, for that customer outreach element but it’s no substitute for actually being able to see the quality of the work, or get a feeling of the provenance of the product. I have a passion for wanting to create things that are unique and beautiful and practical but which also feel exclusive and high quality.